BRANDS OF BOTTLED WATER TO USE

While Pepsi’s  “AQUAFINA”  &  Nestle’s “PURE LIFE” [1999-2002 ]  started  their sojourn with Indian Bottled Water, entry of “Kinley” [ May 2000]   really shook the market with Media Blitzkreig  , aggressive marketing and maximum utilization of existing distribution channels. By the end of that year, it notched up 8-9% market share, equivalent to what Aquafina had achieved after 15 months of operation. The aggression continued & eroded market leader’s share considerably and in just in 3 years it achieved what others collective couldn’t do in a decade: Shake the leader. By the end of the year 2002, claims were made that KINLEY HAD dented the considerable market of leader but BISLERI still maintains that it has unassailable  share of  50 % till date.